kage lab. is the experimental extension of Kage, a Brussels matcha house — exploring new infusions, seasonal creations, delicate pastries.
The identity stays minimal at its core, with the ‘lab’ spirit coming through in the details: gradient cards translate each infusion into an abstract wash of colour, typewriter-style type gives it a handcrafted, workshop-notebook feel, and every photo was retouched into campaign-ready visuals.
Everything lowercase and intentional.
It was a pleasure working with Noémie on this branding project. She is attentive to our needs, and truly listens, which made the collaboration smooth and enjoyable. Her creativity and thoughtful approach brought our vision to life in a way that exceeded expectations.