Sloe is an urban coffee shop and tea room conceived as a refuge — a place where slowing down comes naturally, between quality coffee, matcha, and homemade pastries.
The identity rests on a tension: wild and precious at once. A handwritten, grainy logotype, a raw, gallery-like pale base, brought to life by vivid accents and a signature flower. The xerox grain brings the wildness; the care of the experience brings the preciousness.
Every touchpoint — from menu to cup, loyalty card to receipt — carries the same voice: calm at first glance, surprising at second.
I wanted a place that feels like me: soft, but with an edge. That's Sloe — a calm refuge that doesn't apologize for having some bite.